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New Chief Technology Officer for TWAICE

Jeff Glasson swaps content creation software for battery analytics in move from Contentful to TWAICE.

Battery software experts TWAICE this week welcomed Jeff Glasson as their new CTO. Jeff joins the 100 strong analytics company at their HQ in Munich, Germany. Jeff will be responsible for TWAICE’s technology team and the overall technology strategy. He will be driving product delivery, scaling as well as enhancing TWAICE’s cloud platform and ensuring technology excellence throughout the different industries.

Before moving to Germany, Jeff was a career Silicon Valley tech person. He held technical engineering roles at HP, Apple, and NeXT where he worked mainly on operating systems. After making the move to management at NeXT to lead the OS group, Jeff held leadership positions at Apple, VMware, and Cloudera responsible for many different software technologies, and managed global engineering organizations. Most recently, Jeff was the VP of Engineering at Contentful in Berlin, where he led scaling the engineering organization from about 40 to over 100 employees in 2.5 years. Jeff holds a BS in Computer Engineering from the University of California, San Diego.

Outside of work, Jeff loves skiing, great food and wine, and playing board games. He is married with two sons.

“We are delighted to have Jeff on board as our new CTO, after many months of searching,” said TWAICE Co-CEO Dr. Michael Baumann. “The challenge was to find the right combination of experience and mindset – and Jeff has both. He is exactly what TWAICE needs as we expand our products and services on a global level.”

Jeff is thrilled to be joining TWAICE: “As a technical person, I'm excited about the unique technology they have developed. In addition, TWAICE is well positioned to make a huge impact on emissions and energy consumption, and the world a better place.”

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Product Webinar: What's New with TWAICE BESS Analytics (Summer '26 edition)

Join the product webinar and explore the newest features designed to help BESS owners and operators improve revenue, performance, safety and warranty management. Engage in a live Q&A with TWAICE product managers, and get insights into what’s coming up next.

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