Henning Bruestle to lead sales at TWAICE
The battery analytics software company appoints Henning Bruestle as their new CSO.
- Henning Bruestle joins TWAICE from TeamViewer to lead the expanding commercial team
- Focus will be sales uplift and internationalization
- Company ramping up recruitment drive as demand for battery analytics soars
TWAICE, the battery analytics software company that enhances transparency and predictability of batteries, welcomed Henning Bruestle as new Chief Sales Officer at the beginning of June. Henning comes to TWAICE from TeamViewer, where he was responsible for Enterprise Sales within the SEMEA region.
“TWAICE is seeing huge demand for its predictive analytic software platform from companies around the globe and I am excited to join this great team at a perfect time to drive the growth into key markets like the USA and China,” said Henning of his new position. “I am delighted to join TWAICE and their mission of accelerating the transition to electromobility and green energy by focusing on holistic battery lifecycle management. The TWAICE software is a key contributor to the goal of zero-emissions and sustainable renewable energies.”
Henning started his career at Novell and joined Software AG in 2001. During his ten years there, he served in several sales and marketing management roles, ultimately being responsible for Global Partner and Channel business. In 2011 Henning joined smart data platform start up Braintribe, where he was instrumental in internationalizing the sales efforts and winning the first Fortune 500 customers. In 2014 Henning moved to OpenText, and during his five years tenure led the Enterprise and Business Process Management sales organizations of various European countries and regions before joining TeamViewer in early 2020.
TWAICE Co-CEO Stephan Rohr: “With our product now at maturation, we are keen to expand our sales force with a focus on internationalization. Henning brings the exact amount of global SaaS and leadership experience to the table.”
Co-CEO Michael Baumann added: “You can look forward to more top-caliber hires soon as TWAICE ramps up recruitment to meet the soaring demand for high-performing battery technologies. We are delighted to welcome Henning and wish him all the best.”
As Chief Sales Officer, Henning is globally responsible for all sales & marketing related aspects including direct & indirect sales, pre-sales, partners, product marketing and marketing communication for the TWAICE predictive analytics software.
Demand is soaring for high-performing battery technologies. A solution to the challenges along the value chain, TWAICE’s analytics platform accelerates the development and increases the profit of batteries while reducing the risk for manufacturers and users.
TWAICE provides predictive analytics software that optimizes the development and operation of lithium-ion batteries. TWAICE’s core technology is the digital twin – a software that combines deep battery knowledge and artificial intelligence to determine the condition and predict aging and performance of batteries. This makes complex battery systems more transparent, effective and reliable. As the leading battery analytics software for global players in the mobility and energy sectors, TWAICE is committed to increasing the lifetime, efficiency and sustainability of the products that power the economy of tomorrow.