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Press Release


Jeff Glasson swaps content creation software for battery analytics in move from Contentful to TWAICE

Battery software experts TWAICE this week welcomed Jeff Glasson as their new CTO. Jeff joins the 100 strong analytics company at their HQ in Munich, Germany. Jeff will be responsible for TWAICE’s technology team and the overall technology strategy. He will be driving product delivery, scaling as well as enhancing TWAICE’s cloud platform and ensuring technology excellence throughout the different industries.

Before moving to Germany, Jeff was a career Silicon Valley tech person. He held technical engineering roles at HP, Apple, and NeXT where he worked mainly on operating systems. After making the move to management at NeXT to lead the OS group, Jeff held leadership positions at Apple, VMware, and Cloudera responsible for many different software technologies, and managed global engineering organizations. Most recently, Jeff was the VP of Engineering at Contentful in Berlin, where he led scaling the engineering organization from about 40 to over 100 employees in 2.5 years. Jeff holds a BS in Computer Engineering from the University of California, San Diego.

Outside of work, Jeff loves skiing, great food and wine, and playing board games. He is married with two sons.

“We are delighted to have Jeff on board as our new CTO, after many months of searching,” said TWAICE Co-CEO Michael Baumann. “The challenge was to find the right combination of experience and mindset – and Jeff has both. He is exactly what TWAICE needs as we expand our products and services on a global level.”

Jeff is thrilled to be joining TWAICE: “As a technical person, I’m excited about the unique technology they have developed. In addition, TWAICE is well positioned to make a huge impact on emissions and energy consumption, and the world a better place.”


TWAICE provides predictive analytics software that optimizes both the development and operation of lithium-ion batteries. TWAICE’s core technology is the digital twin – software that uses artificial intelligence to determine battery condition and predict ageing and performance. This makes complex battery systems more efficient, sustainable and reliable. As a leading provider of battery analytics software to global mobility and energy companies, TWAICE increases the longevity, efficiency and sustainability of products that drive tomorrow’s economy.

Press Contact & Information:
Anna Lossmann | 
PR13 Agency for Public Relations | | +49 40 21993366

Author: TWAICE

Published: 3 February 2022

Location: Munich